Our Work with Geoff

When I first contacted Geography by Geoff we have analysed his past performance, we have noticed that his format "Why so few people live in a place" was carrying the channel in terms of views, every topic that didn't fall under that format would get lower views almost every single time. Geoff wanted a repeatable format that he can introduce to the channel as there could be long term decline in that format when people lose interest in that topic.

We helped Geography by Geoff find more formats like "Incredible geography facts", "why nobody goes to war with a country", and "potential natural disasters". These formats outperformed most of his top performing format which he was reliant on.

We have also provided Geoff feedback on how he can improve his existing format of why so few people live in a place, and were involved in the creation of many of his videos including Why so few people live in central Pennsylvania.

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Here is what Geoff said about our work: