Our Work With Zac:

We connected with Zac when his video https://www.youtube.com/watch?v=nznjDnYm5aI was the worst that he recently uploaded (10 of 10).

While an average video for Zac usually sits at over 1M views this video was stuck at the 300K views range.

Zac couldn’t tell why a video that he anticipated to become one of the top performers on the channel worked so poorly.At a glance the retention graph seem to be high and flat, many strategists and YouTubers consider that as a good sign, however many times that pattern is received when the video only reached the core audience, usually when a video is exposed to a wider audience we see the retention drop over time as viewers that are not the core audience tend to drop off earlier on.

A new feature that YouTube has added which allows us to see the retention graph for returning viewers and new viewers shed the light that new viewers were dropping off early on as they did not have the same trust with Zac as his core audience, and he started the video by providing 1 minute of context of why he is doing this challenge, without reenforcing the bold premise of the video that he is going to take dogs of a private jet.

Since we were involved with Zac only in the analysis part of the video, our recommendation for Zac was to shorter the hook through the YouTube editor, while this was not an ideal situation as YouTube’s editor is very limited and only allows you to cut parts off the video, we have seen an uptick of views in June shortly after the change, which put lead the video to get to almost 500K views.

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We are now working with Zac on additional parts of his production process, we are providing his editor feedback using frame.io and are involved in the pre-production process of the video, helping Zac and his team come up with ideas and how to execute on them.

One of the top performing videos that we helped Zac with ideas and feedback is catching a Tornado, it was his fastest growing video of the year

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Here is Zac's Review Of Our Work:

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